I recently read an article about the importance of having clear purpose for your organization.  I learned that establishing a clear purpose early on in your history provides a foundation and reference point from which you make decisions now and in the future.  With a clearly defined purpose, you can look at an opportunity or a challenge and ask yourself, ‘Is this the right thing to do given our purpose?”

At eBridge, our purpose is to help customers implement the reverse auction process by leading them in orchestrating organizational change.  

As eBridge seeks new business opportunities, our team members share our purpose with customers so they can determine if our purpose aligns with their organization’s needs.  In turn, we ask ourselves, “Is engaging with this customer staying true to our purpose?”  Making principled decisions helps you stay focused on your core business offerings so you can deliver your product or services with the highest quality.

It’s not what you sell; it’s what you stand for.  And while staying true to your purpose may require you to pass on some business opportunities, it will help you determine what organizations are the best fit for your products or services- leading to growth and profitability.

What is your organizations’ purpose?