During the auction, Agua Caliente Executives were assured of their choice to partner with eBridge when the 3rd place supplier reduced its bid by 50%. That suppliers lowering bid put them within a few dollars of the 1st and 2nd place suppliers. This created “credibility”, as stated by an Agua Caliente Executive, of Reverse Auctions as a strategic procurement tool to provide True Market Value of the products and services they were purchasing. Executives also stated they were confident they were getting the best price for the product and services rendered from process.